NDCDS, Inc.
Business Doesn't Run On Good Luck

But on Common Sense Strategies.... That Works





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  • New Ideas
  • New Products
  • New Markets
  • New Relationships
  • New Revenues



Business Development

There is a Proverb that says:
                 "There is nothing new under the sun."

Business Development means different things to different people and the most proven model for business development is the Ansoff Model. The model and associated matrix were first published in 1957 in the Harvard Business Review. The substance of this is that NCDCS looks at the Ansoff Matrix in the Nine-Box Matrix and takes it from two dimensions to three. The third dimension being the depth to which each grid penetrates into all of the functional areas of the business.

The two dimensional matrix

NCDCS believes that as a business traverses the matrix it must enter the 'third dimension.' This 'third dimension' is Risk Management. The initial significant considerations would be:

  • Research carefully each move in the Matrix
  • Build the capabilities needed to succeed in the new quadrant
  • Ensure there are plenty of resources to cover a possible lull while you're developing and learning how to sell the new   product or figuring out what makes the new market tick
  • Critically considering what to do if things don't work out, and that failure won't "break" negatively impact the business entity

NCDCS has the capacity to partner with you in one or several of the various components in new business development. Our approach is to work through the business processes developing a dynamic model. All through the process, we find that building strategic relationships is critical and not only external to the organization, but such that the new opportunity takes root across all functional aspects within the business. Our strength is to develop the human element in concert with the business plan.